At edrone, we're evolving the way domains and DNS configurations are managed to provide even greater stability, security, and email deliverability.

Our new DNS approach gives edrone greater flexibility in managing its sending infrastructure, allowing us to better adapt to different technical scenarios and respond more quickly to changes introduced by mailbox providers. For our customers, this means improved email deliverability, stronger domain reputation protection, enhanced communication security, and more consistent email campaign performance.

This change applies to all edrone customers. Depending on your current domain configuration, you may be asked to add or update DNS records in your domain or hosting provider's control panel. This is a one-time technical configuration that enables proper authentication of emails sent through edrone.

We're introducing a new approach to DNS configuration for domains used to send email through edrone.

The goal of this change is to strengthen and standardize domain authentication for campaigns, automation workflows, transactional emails, and all other emails sent from edrone. This enables us to manage our sending infrastructure more efficiently while ensuring that emails sent on behalf of your brand are recognized by mailbox providers as authorized communications.

Nothing changes in the way you use edrone. Campaigns, automation scenarios, transactional emails, and all other email communications will cotinue to work exactly as before.

The change only affects the technical infrastructure responsible for email authentication, security, and deliverability.

Email marketing in ecommerce operates in an increasingly demanding environment. Mailbox providers now perform more rigorous checks to verify whether messages come from authorized sources, whether the sender's domain has a good reputation, and whether email is being sent according to industry best practices.

That's why we're enhancing DNS configuration in edrone to make it more flexible, secure, and resilient across different technical scenarios.

The new approach allows us to better manage email delivery, especially during situations such as:

For ecommerce businesses, this translates into more reliable customer communication during the moments when every email can directly impact sales.

The new DNS approach is not visible to your recipients, but it strengthens the technical foundation behind every email sent through edrone.

It provides improvements in several key areas.

Proper DNS configuration helps mailbox providers verify that emails sent through edrone are authorized by your domain.

This is one of the key factors affecting deliverability. The clearer and more accurate your domain's technical configuration is, the easier it is for mailbox providers to recognize your emails as trustworthy.

With our new DNS approach, edrone can better support email deliverability, particularly during periods of high sending volume and intensive promotional communication.

DNS plays an important role in protecting your domain against unauthorized use. Properly configured authentication mechanisms help confirm that edrone is authorized to send emails on behalf of your brand.

This reduces the risk of your emails being treated as suspicious, unauthorized, or potentially spoofed.

For you, this means more secure email communication and better protection of your brand's reputation.

Domain reputation is one of the most important factors affecting email marketing performance. Mailbox providers evaluate your sending history, recipient engagement, list quality, bounce rates, spam complaints, and technical configuration.

Our new DNS approach strengthens the technical foundation of your email authentication, making messages sent through edrone more clearly associated with your authorized sending domain.

This helps protect your domain reputation over the long term and supports more consistent communication with your customers.

The new DNS configuration gives edrone more flexibility in managing its email sending infrastructure.

This allows us to better adapt our sending environment to current technical conditions, email volumes, seasonal traffic spikes, and changing mailbox provider requirements.

As a result, the edrone infrastructure becomes more scalable, resilient, and prepared for both everyday email traffic and periods of exceptionally high demand.

Email deliverability and technical reliability directly influence email marketing performance.

When emails consistently reach recipients' inboxes, your store has a better opportunity to run successful sales campaigns, recover abandoned carts, promote special offers, engage customers, and generate revenue through automation.

The new DNS approach supports these goals by strengthening the technical foundation that email performance depends on.

DNS records are settings within your domain configuration that tell mailbox providers who is authorized to send emails on behalf of your domain.

You can think of them as a digital confirmation saying:

"Yes, edrone is authorized to send email using this domain."

Authentication mechanisms such as SPF, DKIM, and DMARC allow mailbox providers to verify that an email genuinely comes from an authorized sender. This is essential for both deliverability and brand security.

Without proper authentication, emails may be considered less trustworthy, more likely to be delivered to spam folders, or, in some cases, rejected entirely by mailbox providers.

This change applies to all edrone customers who use email communication.

If your account requires additional configuration, edrone will provide the DNS records that need to be added through your domain registrar or hosting provider.

The process typically looks like this:

This is a one-time technical setup. Once completed, edrone will be able to manage your email delivery more flexibly, securely, and in accordance with email deliverability best practices.

No.

Your recipients will continue to receive emails from your brand as before.

This change only affects the technical infrastructure behind email delivery. It does not affect your campaign content, email design, or the way you communicate with your customers.

The purpose of this configuration is to ensure that mailbox providers correctly recognize emails sent through edrone as authorized communications from your brand.

No.

We do not guarantee automatic improvements in email deliverability simply by updating your DNS configuration, because deliverability depends on many factors.

These include:

However, the new DNS approach gives edrone greater flexibility in managing email delivery while strengthening the infrastructure that supports deliverability. It is an important step toward more stable, scalable, and secure email communication.

The new DNS approach in edrone is part of the ongoing development of the infrastructure responsible for email delivery.

This change applies to all edrone customers using email communication and is designed to improve security, deliverability, and sending stability.

With the new configuration, edrone gains greater flexibility in managing its sending infrastructure, while customers benefit from a stronger technical foundation for effective email communication.

For ecommerce businesses, this means a greater likelihood that important emails will reach customers safely and consistently—especially during promotional campaigns, automation workflows, seasonal traffic peaks, and other critical sales periods.

This is an important technical improvement that supports one of the primary goals of email marketing: better deliverability, stronger security, and improved results from email communication powered by edrone.

Need additional help?

If you have any additional questions about email deliverability, please contact us at hello@edrone.me.