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A year full of innovation: 2025 in review 🚀

See what happened in the past year!

Klaudia Lewandowska avatar
Written by Klaudia Lewandowska
Updated today

The year 2025 is when we became an even more powerful tool. Thanks to a number of new features introduced this year, you now have the ability to manage your marketing campaigns even more effectively. Our goal was to provide you with tools that will help you increase engagement, save time, and, most importantly, contribute to sales growth.

See what's new in edrone and how it can impact your business growth! Here are just a few of our biggest implementations:

1. New communication channels — SMS and WhatsApp

The combination of SMS and WhatsApp gives you new communication possibilities, allowing you to reach customers quickly and directly, while also being more personal. What do you gain?

  • Custom Flows – create automated communication paths that adapt to your customers' behavior. This ensures that your messages are precisely tailored to the needs of your audience at the right time.

  • Ready Flows — launch ready-made, optimized scenarios that make it easy to launch campaigns, helping you save time when creating messages.

  • Ready-made AI messages – save time with smart content suggestions that automatically adapt to your marketing strategy, both in SMS and WhatsApp.

  • In addition, you get 100 free SMS messages per month and 500 WhatsApp credits after integration, to use for your marketing activities!

2. New brand experiences (Branding)

We've made sure that your communication is even more consistent and professional, helping you stand out from the competition. Now it's easier than ever to tailor your messages to your brand identity and communication style.

  • Faster email template creation – instantly create visually appealing content that fits your brand and grabs your audience's attention.

3. New automation scenarios

The expansion of new scenarios by as many as 9 automations allows you to tailor your communication even better to your customers' needs. In 2025, we added new scenarios that will allow you to better manage your campaigns and respond to changes in real time.

The new scenarios include:

  • Alert about price increases/decreases – automatic notification of price changes, both increases and decreases, allowing you to quickly inform customers about new offers.

  • Warn about low stock levels – warnings about low stock levels, allowing you to respond to stock depletion and avoid product shortages.

  • Remind customers when products are back in stock – inform customers when products that were previously unavailable are back in stock.

  • Welcome new SMS subscribers – welcome new users with a thank you message or a discount coupon for subscribing to the SMS newsletter.

  • Collect Google reviews – automatically collect reviews on Google to improve your brand's reputation.

  • Inform about new products – inform customers about new products in your offer so that they are always up to date.

  • Encourage subscriptions after purchase – encourage subscriptions after a purchase, allowing for further communication and loyalty building.

  • Welcome new subscribers – welcome new subscribers to start building a long-term relationship.

4. Mobile app — edrone in your pocket

With the new edrone mobile app, you can manage campaigns and monitor results in real time, wherever you are.

  • Quick access to key features – all tools at your fingertips so you can act immediately.

  • Notifications and results monitoring – stay up to date with your campaign results.

  • Direct contact with customers – no matter where you are.

5. Inteligentne rekomendacje i personalizacja

  • On-site smart recommendations

Our AI analyzes visitor behavior and suggests the best products. Increase conversion with precisely tailored recommendations.

6. Nowe widgety i zakładki produktowe

  • WhatsApp widget

Increase customer engagement and facilitate communication with a simple widget that allows customers to contact your brand via WhatsApp.

  • Products tab

You have full control over which products are promoted. You can disable products that don't fit your current campaigns.

  • Orders tab with attribution preview

Track campaign results more easily with a clear view of orders and attribution. Understand which campaigns generate the best results.

7. AI-powered content creation

  • AI Email Generator

Save time and improve communication with ready-made email content suggestions generated based on the products in your store.

  • Autoresponder

Automatic responses to customer emails that help maintain high-quality contact, even with high message volumes

8. Inspirational materials

  • Regularly added seasonal templates for newsletters and onsites that make it easy to tailor your communication to occasions such as holidays, sales, or other events. They make creating engaging campaigns faster and easier.

  • Providing inspirational materials — we regularly publish new materials that contain inspiration, news, and best practices in email marketing, helping you create effective campaigns.

Summary:

The year 2025 has revolutionized the way you communicate with customers and manage marketing campaigns. Will we continue to grow? Of course! All to help you achieve even better results — faster and easier than ever before. A new year means new improvements, and we can't wait to continue growing with you!

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