Your emails will finally be opened! 🚀
Imagine your messages going straight to recipients' inboxes - and being opened immediately. How to achieve this? The secret lies in a well-chosen subject line! Smart Message Subject is an innovative feature that automatically adapts the email subject line to the recipient, significantly increasing the open and conversion rate.
How does the Smart Subject work?
Until now, the message subject in edrone was static and identical for all recipients. Now, thanks to AI, each person receives a personalized subject line, tailored to their preferences and previous interactions. The result? More open emails and better campaign performance!
Why it's worth it?
✅ Greater openability - topics tailored to your audience capture their attention.
✅ Greater conversion - personalization increases engagement and chances of purchase.
✅ Automation - AI customizes topics for you, saving you time.
How to Enable Smart Subject?
To activate Smart Subject, follow these simple steps while creating a Ready Flow automation scenario:
Go to the Automations section and select a Ready Flow scenario. (Smart Subject is available in 5 scenarios: Abandoned Carts, Restore Customer, Viewed Products, After Sale, Recommendations).
In the scenario editor, go to the Design tab.
Click on Settings.
Find the Smart Subject switch and turn it on.
When you enable this feature, a message will appear allowing you to activate Smart Subject for other automation scenarios as well:
Abandoned Carts
Restore Customer
Viewed Products
After Sale
Recommendations
This way, Smart Subject can be used at different stages of communication, making messages more personalized and effective for your customers.
Information Panel in the Dashboard – Smart Subject
In the Dashboard, you will find an information panel about Smart Subject. This module provides essential details on how this feature works. If Smart Subject is already enabled, you will see examples of generated subject lines. If not, it will show you how your Smart Subjects could look once activated. This section also lets you compare Smart Subjects with traditional email subject lines.
To activate Smart Subject, simply click the "Enable Smart Subject in Ready Flows" button. This will take you to the Ready Flows section, where you can enable this feature by following the steps above.
Smart Subject Reports
In Ready Flows, click on Reports next to a scenario that has Smart Subject enabled.
In the report, you will find the Smart Subject tab, where you can analyze the effectiveness of dynamic email subject lines. Here, you can check data on sent emails, the selected time range, and the customers who received them. This gives you full control over your email performance.
If the feature is not yet active, you will see a message encouraging you to enable it. Simply click "Enable Smart Subject" to start using this function.
Can AI ... be wrong?
Every technology needs to be applied wisely. Introducing a feature based on generative artificial intelligence is a step toward more advanced email marketing. What's worth watching out for?
Gender bias
Model may prefer male pronouns or fail to generate fully inclusive language.
Mixing of languages
Subjects may include words from different languages (e.g., English in a Polish sentence).
Grammatical and linguistic errors
Minor grammatical, spelling or stylistic errors are possible.
Incorrect identification of the product
The subject line may refer to the product in an inaccurate way, such as using the wrong description.
Inappropriate placement of discount codes
A model may place a discount code in the subject line, which may be inconsistent with the brand's intent.
Inaccuracies
It is possible to generate incorrect information, such as an incorrect discount value.
Problems with character encoding
Some characters (e.g. emoji) may not be displayed correctly on some systems.
Semantic incompatibility
The model may use words that are semantically unrelated to the product or category, such as inventing new words (neologisms).
Variable AI context
The model may generate information that is completely unrelated to the context due to a lack of relevant data in the learning process.
Sensitivity to input data
Slight differences in product names or content can result in significantly different message topics.
How does edrone minimize risks?
To minimize the above risks, we have implemented numerous mitigation mechanisms:
Using algorithms to reduce bias and language errors.
Testing the model on real data to identify and eliminate potential problems.
Monitoring the effectiveness and accuracy of generated themes.
Still, it is important to remember that no AI technology is free of limitations. All users should be aware of the possibility of rare instances of non-compliance with brand expectations.
Legal Disclaimer
By activating the automatic creation of AI-generated message subject lines feature, the User agrees to automatically create and publish email subject lines without direct control. Although the AI tool is designed to support the efficiency of communication, you should be aware that due to the autonomous nature of AI's operation:
There may be cases where the generated subject lines are not fully in line with brand expectations.
There is a risk that the topic content may not comply with applicable laws, ethical standards or cultural norms.
There may be publication of content that is inappropriate for a particular audience or may inconsistently represent the brand image.
You are fully and solely responsible for your decision to activate AI's automatic content generation function and for the consequences resulting from the publication of the generated message topics.