Web Layers are on-site campaigns displayed on specific pages of the website to a specified audience upon being triggered by a user's action or a preset time-trigger.
However, this article is not about what this amazing feature is (for that, we have prepared another great article - please click here to read it now) but instead to give you the step by step of how to set up beautiful Web Layers in your online store.
You will find your Web Layers' configuration panel once you open the Mission Control:
If you're accessing it for the first time, the first thing you will see is an empty white rectangle with a green plus sign in the center.
Once you click on it, you will open your first Web Layers' setup panel. In order to complete your setup, you will have six configuration sections, as per the image below:
Before we continue, let's remember (as you've read in our "what is" article about Web Layers), that we have three types of Web Layers: Welcome, Exit, and Action.
Section 1: Settings
In this section you will have five fields to complete:
- Web Layer Name: by naming your Web Layer you better organize your work.
- Web Layer Type: Welcome, Exit, and Action.
- Web Layer Configuration: the configuration options will vary according to the type you choose:
- Welcome: you will have the option to set the periodicity (how often you want this feature to be displayed) and the delay (when you want it to appear to your website's visitors).
- Exit: you will only have the option to set the periodicity (how often you want this feature to be displayed)
- Action: you will choose one of two action types: "add to cart", in which the Web Layer will be displayed once this action is taken by your website's visitors; or "newsletter subscription", displayed right after the visitor subscribes to your newsletter. You will also choose how frequently you want this Action Web Layer to be displayed.
- Web Layer Tags: by default, you will have two tags, "From WebLayer" and "Footer". However, you can always add your tags in order to better organize your workflow (strategy).
- Font parameters: it is not necessary (you will be able to do it when creating your design) but you can choose the font for your Web Layer's text.
Section 2: Rules
You are probably familiar with our Advanced Pop-up.
The major difference Web Layers brought to the game is that now you can create blocks of rules that relate to each other on a conditional base (AND/OR). These options give you even more power to strategically set rules to display your Web Layers in your website.
Section 3: Templates
You can choose from one of our templates and, as usual, customize it according to your needs.
Section 4: Position
As know, Web Layers might look like Pop-ups but they are not Pop-ups. Instead, they float while your visitor navigates through your website.
Therefore, you can place it in almost any position on your page, as you can see below:
Section 5: Design
You might want to use solid colors, gradient colors, or even upload your own image file (JPEG, PNG, GIF) to be set as your Web Layers' background.
With respect to its configuration, it's easier than ever, since you can now drag and drop your design elements in order to find your best placement.
Section 6: Preview
No more typing your URL on your mobile browser to check if your preview looks good.
Just open your smartphone's camera and let it read our QR Code so your preview can be instantly opened from your mobile device.
Also, you can test how your Web Layer looks like in your store or on our mission control.
So you are now all set to start creating beautiful Web Layers and bring your customer engagement to the next level.
If you have any questions, please feel free to send us an email to email@example.com and we will be happy to help.