Web Layers are on-site elements displayed on specific pages and targeting a specific audience upon being triggered by a user's action or a preset time-trigger.

However, this article is not about what this amazing feature is (for that, we have prepared another great article – please click here to read it now). Instead, here you will learn how to set up beautiful Web Layers in your online store!

How to set up Web Layers

To begin, log into your Mission Control and go to ONSITE > WEB LAYERS.

If you're accessing it for the first time, the first thing you will see is an empty white rectangle with a green plus sign in the center.

By clicking on it, and then clicking the EDIT button, you will open your first Web Layers' setup panel.

NOTE: You can have a maximum of eight Web Layers.

In order to complete your setup, you will go through six sections, as shown below:

Before we continue, let's just remember (as you've read in our "what is" article about Web Layers) that we have three types of Web Layers:

  • Welcome: presented when a user enters the website.

  • Exit: presented when a user's cursor moves toward the button that closes their navigation tab.

  • Action: presented when a user takes a specific action (e.g. adding a product to cart).

Ready? Let's go through each step!

Step 1: Settings

In this section you will have five fields to complete:

  • Web Layer Name: Give your Web Layer a descriptive and easily recognizable name in order to keep your work organized.

  • Web Layer Type: Choose whether you want to create a Welcome, Exit, or Action Web Layer.

  • Web Layer Configuration: These will vary according to the Web Layer Type:

    • Welcome: you will have the option to set the periodicity (how often you want this feature to be displayed) and the delay (when you want it to appear to your website's visitors).

    • Exit: you will only have the option to set the periodicity (how often you want this feature to be displayed).

    • Action: you will choose one of two action types that will trigger the Web Layer: "add to cart", displayed as soon as the user adds a product to their cart; or "newsletter subscription", displayed right after the visitor subscribes to your newsletter. You will also choose how frequently you want this Web Layer to be displayed.

  • Web Layer Tags: Which tags will be attributed to the clients that interact with that Web Layer. By default, you will have two tags, "From WebLayer" and "Footer", which you can keep or remove. You can always add your own tags as well.

  • Font parameters: This is optional, since you will be able to do it later when creating your design, but here you can choose the font for your Web Layer's text.

  • Link whole Web Layer: By checking this box, you will effectively turn your entire Web Layer into a big button. Just add the desired URL, and choose whether you want it to open in a new tab or not.

Click on the Rules tab to continue.

Step 2: Rules

You might already be familiar with our Custom Pop-up. This section works just like it does with pop-ups.

Here we will determine the criteria that must be met for the Web Layers to be presented, giving you even more flexibility to create personalized and highly effective on-site messages:

  • URL address: you can determine on which of your website's page or pages you would like your Web Layer to appear. For example, if you want it to appear on every page of your website (e.g. "yoursite.com"), choose "URL → contains → yoursite.com". If you want it to appear only on your cart page (for example, "yoursite.com/my-cart"), you can choose "URL → is → yoursite.com/my-cart".

  • Screen size: in this rule, you can choose to show or hide your Web Layer based on your customer's screen size, effectively segmenting by device: Desktop (≥1000 px); Tablet (≥576 and ≤1000 px); or Smartphone (≤576 px).

  • User subscription status: using this rule you will determine if you'd like to show or hide your Web Layers to users who are or aren't subscribed to your newsletter. This is a great rule to use if you want to expand your subscriber base!

  • HTML Element: allows you to display your Web Layer whenever a specific HTML element is present on a given webpage. Just paste the element on the text field.

  • Based on the date: choose whether you want your web Layer to be displayed starting from or ending on a specific date, or during a specific period of time. This rule is perfect for limited-time campaigns such as Black Friday or Christmas.

  • Homepage: this rule allows you to display the Web Layer only on your homepage instead of your whole website. Just choose "Homepage → is → yoursite.com"

NOTE: Rules will have boolean relationships (AND / OR) with each other. This means you can compound your rules to narrow down your audience using AND (e.g. show Web Layer only when user is visiting a particular webpage and viewed a product) or amplify it using OR (e.g. show Web Layer either when user is not subscribed or is using mobile screen size).

Click on the Templates tab below to move forward.

Step 3: Templates

You can choose from one of our templates and customize it according to your needs.

To continue, click on the Position tab below.

Step 4: Position

As know, Web Layers might resemble Pop-ups but they are not Pop-ups. Instead, they float while your visitor navigates through your website. Therefore, you can place it in almost any position on your page!

NOTE: You might see different position options depending on the template you selected on Step 3.

Once you've picked the desired position, proceed to the Design tab.

Section 5: Design

Your Web Layer is about to come alive! Here you will determine how it will actually look like on your website.

Your options will be different according to the template you chose on step 3, but there are a few general settings:

  • Edit on: Toggle between the Web Layer's desktop or mobile versions.

  • Animation in: If you want, you can choose an animation for the moment your Web Layer appears on the screen.

  • Animation out: The same as the previous option, but in this case it is the animation of how your Web Layer will disappear from the screen.

  • EDIT button: In this option, you will be able to change your Web Layer's width, whether it will have rounded corners or not, and background type (color, image, gradient or custom).

  • ELEMENTS button: Here, you will edit each part of your Web Layer individually. Web Layers are made up of sections called "containers", and you can add or remove containers as you wish. You can add different elements (Input field, Button, Text, Checkbox, Image, Spacer, Gender select and Birthday select) into every container.

You can also easily edit each part of your Web Layer by hovering your mouse over it.

We're almost there! Click on the Preview tab to continue.

Section 6: Preview

Now we just need to make sure everything is looking the way it should.

In order to check your Web Layer's mobile version, just open your smartphone's camera and let it read our QR Code. Your preview will be instantly opened on your mobile device.

For the desktop version, you can test how your Web Layer looks like in your store (GO TO STORE button) or on our mission control (SEE IN MISSION CONTROL button).

Once you're happy with it, just hit the PUBLISH button and voila! You've just taken your on-site communication to a whole new level.

Need more help?

If you have any further questions about how to set up Web Layers, please do not hesitate to contact us at hello@edrone.me

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