One of the first things you should do when integrating your online store with edrone is generating a Product Feed.

The Product Feed is an XML file containing all the most important information about your inventory – things like product name, product URL, product price, whether or not it is in the sale, product category, images, and so on.

Without the Product Feed, our platform wouldn't be able to track key information such as which products your customers are buying and what categories those products are in (a crucial data point for Cross-Selling and many other scenarios and product recommendation methods).

Now that we know why it's so important, let's see how you can make your Product Feed and connect it with your edrone account!

It is your responsibility to create and manage your Product Feed. Most eCommerce platforms have the ability to generate Product Feeds, either using native features or with the help of a plugin. If you do not know how to set up this file in your store, ask the technical support of your shop platform or your developer.

If your platform does not have this ability, or you use a custom platform, there are specialized tools available on the internet. Please check the requirements below and onto make sure the tool you choose is adequate.

Google Merchant Centre Sample:

CENEO sample:

IAI sample:

The following fields are optional, but can be essential if you plan to use specific scenarios in edrone:

After correct processing, the status of the feed will be changed to "Verified".

If an error occurs, please check again our feed requirements and our FAQ section below.

You can have only one active feed at a time. In case you download a new feed, your current one will be automatically replaced.

NOTE: edrone updates your product feed once every 24 hours. If you would like to update it more frequently, please contact our support team athello@edrone.me

Below you can find answers to the most frequently asked questions regarding Product Feed Import:

If you are sure that your feed is working properly and edrone can not import it, the problem can be related to the change of IP which is used by edrone to upload the feed. Such situations relate to IAI feed type. In those cases, you should manually indicate IP by entering 255.255.255.254/0

If you would like each product to be treated as an individual product without dividing it by size or colour, then you need to add a general product to the feed (one main ID without adding variants). The product ID is constructed on the trace page, no matter what size variant you choose, we treat the product as the same ID. This way of adding a product to the feed is the most popular. Such process of labelling products does not generate duplicate variants of one product in dynamic bestseller elements. If a product goes out of state, it will be the entire product, not a specific variant.

If you want the edrone to treat each variant of a product separately (e.g., size or colour), you need to add variants in the feed as separate product IDs. Then edrone will treat each specific size or colour of a product as a separate product. We do not identify variants written as id: 12345-1, because, after the detection of an identical product ID, edrone combines the trace data from the store's website and the data from the product feed.

While choosing this approach, you should take into account that if a given product is a bestseller, then each size would also be a bestseller. Thus, we can display the same product, only in a different size in a dynamic element (which contains products from the most popular categories).

If you want the feed to contain a breakdown of the colour variants of products without size variants, it is enough to include each colour variant of the product with separate individual ID (just like on the store's website). You should not include the size with a separate ID.

An example of an error that is quite difficult to notice is placing a space between the notation of a parameter (its name) and the parameter value, for example: product url or graphics url.

It is not required in edrone, however, it will be very beneficial to add it if you plan to use Voice Commerce.

In edrone, the categories can be found in the dynamic element Bestsellers, in the selection of the audience of the Newsletter Categories scenario, in the Customize section in the Cross-selling scenario, or in the Marketing Machine recommendation frame settings panel.

If you want to extend the category names to the three positions: main category> subcategory> product or you want to add a category, categorize a product by brand, or edit categories, you should adjust them in the product feed. Saving a category extension requires the use of the ">" sign, which shows the dependency between the main category and the subcategory.

If you mark a new category next to a given product in the feed, categories from the feed will be assigned to existing products.

The parameters that are responsible for the assigned category depend on the type of the feed (which are mentioned above).

Marking of availability depends on the feed format.

For Google Merchant Center

For IAI (IdoSell)

Parameter is described as:

For CENEO

Parameter is described as:

CENEO accepts the following values for the ‘avail’ field:

All the above values return information that the product is available.

Here is the list of supported parameters in RSS2.0

Example of IAI (IdoSell):

Example of GMC:

In attribute <image url=... / <g:image_link> can be found a couple of graphics of products. edrone gets the graphic from the first URL.

Usually, the feed is unplugged during the processing stage when it is no longer available due to reasons:

Particularly extensive product descriptions, which extend files to very large sizes (> 100 MB). Also, it is possible to place inaccessible products with the appropriate flag in a product feed. It extends the processing time of the feed.

For our system, product IDs are important. The product ID is sent from the platform after the integration (trace) should be marked in the same way as in the product feed.

Edrone gathers information about products from users' actions on the store's website (trace) and from the feed. It depends on whether the last information about the product is obtained from the processing of the feed or from the trace.

If the product name in the feed is different than in trace, or if the feed contains a different graphic, than the one whose link is passed to edrone after integration (trace on the page), this will result in mixing information in dynamically downloaded elements.

Yes, the product feed is required if dynamic elements should contain product prices.

If you have any further questions about the Product Feed, please do not hesitate to contact us at hello@edrone.me