AI Sales Chat and email campaigns in edrone are two channels that reinforce each other. Email brings the customer to the website, and chat turns that visit into a sale. In this article, we’ll show you how to effectively combine both tools.
Why is it worth combining email with chat?
An email campaign generates traffic to the website – the customer clicks on a link and lands on a category or product page. At this point, they are already preliminarily interested in the campaign’s topic, but often haven’t made a purchase decision yet. This is the perfect moment for chat to step in.
Practical combinations
Campaign for a new collection → chat on the category page
You send out an email featuring a new shoe collection. The customer lands on the “Women’s Shoes” category page. Configure the chat so that:
It is visible on this page
Auto-open triggers after a few seconds
The welcome bubble refers to the new collection: "We’ve just got new styles – let me help you find something for yourself!"
Promotional newsletter → chat with a sale reminder
You’re running a Black Friday campaign. Upload a list of products included in the promotion and the sale terms to the chatbot’s knowledge base. When a customer asks the chatbot “What’s on offer right now?”, they’ll get a specific answer.
Abandoned cart campaign → chat on the product page
The customer has received an email reminding them of their abandoned basket and returns to the product page. The chatbot can actively offer assistance: "Do you have any questions about this product? I’d be happy to help!"
Educational newsletter → chat as an expert
You send out an article on how to choose a mattress. Upload the same article or buying guide to the chatbot’s knowledge base. A customer who has landed on the page after reading it can continue the conversation with the chatbot at the level the email has prepared them for.
How do you set this up in practice?
Synchronise the campaign content with the chat knowledge base – if the email concerns a specific category or promotion, make sure the chat has this information
Check the chat’s visibility on the campaign’s landing pages – the chat must be active on the page to which the email directs
Tailor welcome bubbles to the season or campaign – a generic pop-up will perform worse than one referencing the current offer
Monitor conversions after the campaign is sent – check the AI Agent reports to see if the number of conversations and clicks increases in the days following the campaign
Synergy worth building
Email generates interest → chat finalises the sale. This is the natural customer journey, which edrone allows you to manage within a single ecosystem.