Naturally, your ultimate goal is to increase sales — but an essential part of achieving that is maintaining a strong relationship with your customers.
Offering product recommendations, special promotions, and discount coupons is a great way to attract customers into your sales funnel. However, it’s just as important to support them throughout the entire buying journey, including after the purchase is completed. After all, a satisfied customer is a returning customer!
With edrone’s post-purchase scenario, you can send automated messages triggered after a customer completes an order. This is an excellent opportunity to send a simple thank-you message, offer a special gift (such as a discount coupon for the next purchase), or share your latest content.
Please note that it is not possible to send order status information — meaning shipment tracking or delivery updates are not supported.
Let's learn how to set it up!
You will see a summary of active automations, the number of messages delivered, orders placed, and revenue generated as soon as you access Automations > Ready flows:
In the tabs, you can configure the display of automations by clicking on "All," "Active," and "Inactive" to view only what you want.
How to set up After Sale scenario
To begin, log into your Mission Control and go to AUTOMATIONS > READY FLOWS > AFTER SALE.
Step 1
In this step, you can enable the Smart Subject feature. Just click the Settings button.
If you want to create a scenario with more pricing thresholds, use Custom Flow!
Step 2: Edit Message
Click on the Email message field
Here, you will set up who is sending the email: Name, E-mail, and Reply-to E-mail.
You can input new data, or choose from a predefined sender (for example, the same sender you have previously used in for other newsletters).
Add a subject and subtitle.
Then click on yellow button Edit Message:
On this section, you will also design your email. Click here to learn how to use the new Drag 'n' Drop Editor.
NOTE: This scenario allows for the use of the PURCHASED dynamic element, which will show the products that customer has bought. You will also be able to add the Bestsellers element as well as any other visual element available on the Drag'n'Drop editor.
It is possible to add coupons to any email. You can choose between Static (same coupon for all customers) and Dynamic (each customer gets a unique coupon). We recommend using Dynamic coupons whenever possible.
Regardless of your choice, you will need to upload a CSV file with your coupons. If you need help with creating them, there are several free online coupon generators.
Once your files are ready, click on UPLOAD (CSV). Select which column contains the coupons, check the box if you wish to ignore the first line of your file (column titles, for example). If everything is OK, click on CONFIRM COLUMN. A green confirmation message should appear at the top right corner of your screen.
Step 3: Review
Send a test email to double-check if everything is working properly. When you're ready, click on the RUN button, and you're done!
Step 4: Reports
To view your After Sale scenario's performance, go to the REPORTS section on the progress bar. Here you will find the main metrics such as Engagement revenue, Sent, Opened, Clicked, Orders, Orders with Coupon, Unsubscribed, and CTR. Please note it is possible to filter the results by date and message.
Need more help?
If you have any further questions about After Sale, please do not hesitate to contact us at hello@edrone.me