We recently updated our Drag 'n' Drop Editor with new features that will allow you to create messages in an even more enjoyable way.
From the following article you will learn:
how to use AI in creating emails?
what auditing can help you with?
how to insert a preheader in a message?
is it possible to preview my email in dark mode?
AI in mailings
After logging into the system, selecting one of the automation scenarios, in the Design tab you may notice: something has changed! Green icons have appeared highlighting some of the elements you can add to your messages.
What is it all about? These elements are supported by AI, or artificial intelligence. The OpenAI API for text generation is used here. This allows you to create a non-trivial message and improve click-through rates (CTR and CTOR). Let's take a closer look at this!
Heading / Button
You have the option to get AI-based suggestions for headlines with any tone! After selecting this element and dragging it into your creative, click on it. You will see the following message:
See, what happens when you click in: Get suggestions. After typing in a few words that are related to what you want to convey to your customers, you will get the suggestions that AI offers:
As you can see, there are suggestions that you can use! But that's not all! You can also change the tone in which you want the message to sound, just change it by clicking on the Tone tab and selecting one of the available ones:
For Buttons, the situation and process is the same. After selecting this option, typing in your content, suggestions are displayed that can more encourage your customers to click on the available buttons and direct them to your store page!
If you want to start over, click the Refresh button 🔃
Here you can see how the artificial intelligence works to change the look of the creation with graphics it chooses based on the words you enter. How to do it. You need to select the Image item from the menu and drag it to your creation, then click on that graphic. On the left side you will see information about the possibility of getting a perfect, unique and custom image for your project with AI.
So what do we do? We select the image generation option and start playing!
The next thing to do is to type in the keywords (they must be a minimum of 3 words, otherwise a message will pop up asking us to increase the number) and click Generate Images.
Based on the content you type in, AI will generate its suggestions, which you can use to spice up your message. Just hover over one of the graphics and select the option: Use image.
And you're done! The graphics you selected are already in your creation!
This is a total hit - AI will help you deal with the content depending on what you need! In what way? Choose an option: Smart text
When you click, several options appear:
correct spelling and grammar - AI will check spelling for you!
summarize the text - if you think you've written too much...rest assured, that's what artificial intelligence is for, it will shorten your content and write what's most important!
expand the text - or maybe you have written too little? Here, too, AI is able to help and develop your content!
rephrase the text - don't like the content you wrote? Are you wondering how to put it into words differently? Well, why not assist with AI, right?
Make it friendly/formal - depending on the style of communication you prefer, artificial intelligence is there to advise and help!
As you can see, AI adjusts its suggestions, adequately to your expectations. Isn't that real magic?
Audit your messages
This option allows you to verify your steps! Don't worry if you forget to add the required elements in your message, the audit will catch them and when clicked, it will show you what needs to be done to make the whole creation complete!
There is a message element that displays behind the main subject line when the email arrives in the mailbox.
Previously, if you wanted to make such a step, you would add an alternative text in the first graphic of the email. Now you can do it much easier!
Just select the "Body" from the creator menu on the left, and you can add your copy that will draw your customers' attention!
Message preview mode
It's never been so easy! With the new enhancements, you can verify how your creation looks on different devices, as well as how it looks in Dark Mode! All you have to do is select the icon that will launch a preview of your creation:
View on desktop version:
View on tablet:
View on mobile version:
What's more, you can also set the width of the screen you want to check yourself, or choose one of the available models for your device:
In addition, by clicking on the sun icon next to the button that allows you to exit the preview, the creative will switch to Dark Mode view - you now have full control over the view of your message in every possible configuration!
Need more help?
If you have any further questions about how to use AI in edrone's Drag 'n Drop editor, please do not hesitate to contact us at firstname.lastname@example.org