When you send a newsletter or automated messages are being sent, the content can be personalized thanks to merge tags.
Some of the data can be embedded also in the subject of the message. Use these codes to do that:
*|FIRST_NAME|* - embeds first name
*|LAST_NAME|* - embeds surname
*|VISIT_DAYS_AGO|* - embeds number of days from the last visit
*|CUSTOMER_VALUE|* - embeds total customer purchase value
*|COUPON|* - embeds discount codes
*|UNSUBSCRIBE_LINK|*- embeds link to unsubscribe newsletter
*|SUBSCRIBE_LINK|* - embeds link to subscribe to the newsletter
Example of dynamic content:
Hi *|FIRST_NAME|**|LAST_NAME|* You haven’t visited our shop for *|VISIT_DAYS_AGO|* days. You were doing well because you purchased already for *|CUSTOMER_VALUE|* EUR. We encourage you to continue shopping with this discount code.*|COUPON|*
IMPORTANT: To make the code properly embedded, import codes in the DISCOUNT CODES section.
Example of messages with correctly embedded tags:
Hi, John Doe. You haven’t visited our shop for 30 days. You were doing well because you purchased already for 1300 EUR. We encourage you to continue shopping with this discount code WINTER2017
IMPORTANT: We do not recommend adding discount codes in the subject. Various codes can be embedded parallely (if you embed one in message content).