edrone is not only your trusted marketing automation tool for creating pop-ups or sending personalized automated messages. It can also be used to proactively reach new audiences and attract new customers!
When you integrate edrone with Facebook Ads, you can use edrone to set up and manage your remarketing activities in one place – no need to move between different solutions, now you have it all in edrone!
There are 11 ready-to-go campaign scenarios at your disposal (+ 10 more if you have RFM analysis available. Click here to learn more about RFM) to easily reach new audiences, engage with customers who have abandoned their carts, or find new customers with similar behaviors and interests as your existing clients, creating a cohesive customer journey using a single interface.
Sounds good, right? So let's see how to set it up and get the ball rolling!
Before you can take advantage of edrone's Facebook Ads feature, you will need to integrate edrone with your Facebook Business Manager account.
How to create a Social Ads campaign in edrone
To begin, go to the SOCIAL ADVERTISEMENT section.
You will be greeted by a relatively empty window here: a question mark and a plus button. Click on the green plus button to start creating your first edrone campaign, then click on the EDIT button.
Step 1: Settings
On the Settings tab, you will be presented with all of the available ready-to-go campaign scenarios.
You can filter the options using the checkboxes on the left. For example, you can decide whether to display scenarios targeting only new recipients or people who have already visited your store. You can also choose the location where your ads will appear, as well as the goal you want to achieve.
These are the available goals:
Sales — the goal that generates the highest sales and return on investment (ROAS). In these scenarios, the ads are shown to the people who are most likely to make a purchase. Facebook has historical data on transactions of specific people in other stores, and we can use this knowledge effectively.
Likes — the crowd of fans following your Facebook profile is a lot of capital that can be converted into interactions and conversions in your store. The campaign with the goal of likes is a guarantee of attracting new fans at a low cost.
If you're not sure about the scenario, check its description and hover your cursor over the tooltip to see more details about its parameters.
Great, now you already know what to consider when choosing a scenario. Once you make a choice, move on to the Add details tab.
Step 2: Add details
Now you will take the ready-to-go scenario and make it yours! Fill in the details according to your needs.
Campaign name: Give your campaign a name you can easily identify later on.
Page: Select the Facebook page.
Budget: How much money you will invest in the campaign. You can determine a daily budget or a total budget.
Schedule: Choose the time period in which you want your campaign to run.
Location: Select the country in which you want your ads to appear.
Instagram: If the chosen scenario is also displayed on Instagram, select the profile that will show the ads.
All done? Great, now click SAVE and let's move on to the third step.
Step 3: Design
Now you will determine how your ads will look like. Write a catchy text and upload an attention-grabbing image to make sure your ads are as effective as possible!
CLICK HERE to find up-to-date information about the specifications for graphics on Facebook Ads.
If you chose a scenario with dynamic ads, the images will be downloaded automatically from the product feed and your only task will be to come up with a catchy text and add a link to your store's website.
In the UTM section it is possible to add a parameter to the link, which will allow you to precisely monitor and analyze the traffic coming from your ads in Google Analytics:
Source: The origin of your traffic, in this case Facebook or Instagram (or both)
Medium: The general category of the source, in this case use "edrone campaigns"
Campaign: The individual campaign name. Use the name of the campaign.
We're almost done! Let's move on to the final tab.
Step 4: Preview
Now your will see a preview of you ad – make sure to check if the ad looks exactly as you planned across all different locations.
After selecting a placement, the ad preview below will refresh. Once you're happy with the previews, just click the PUBLISH button and voilà: your ad will be published!
Social Ads Reports
Once the status of your ad changes from "in review" to "active", you can start monitoring its performance.
Here are the possible messages you will see:
Hover over each campaign and click the SEE REPORT button to see its metrics. The most important information will be on the card on the top left of the screen:
To see what each of the metrics mean, click here.
Right below the card, the Report tab will open with additional information. Here you will find some important information such as: a visualization of the sales funnel showing how your ads are performing at every step of the customer journey; how much time you have left until the end of the campaign; your campaign's general parameters; a preview of your ad; and a notepad where you can write down your observations or campaign guidelines.
You will also find a See on Facebook button that will take you directly to Facebook, where you'll see your ad complete with reactions and comments. Responding to them is a good way to help undecided people and show yourself as an approachable brand that goes out to people!
And that's it. Enjoy your amazing Facebook Ads campaigns!
Frequently Asked Questions
What is a Campaign Scenario?
It is a predefined campaign in which the parameters were determined by specialists with many years of experience, enhanced by artificial intelligence. Here is an overview of each of those parameters:
Target — Each campaign is based on a different audience, and audiences will always be different for each online store based on the behaviors, interests and demographic data of their specific customers. This means your ads won't compete with those of other stores that also use edrone. Also, edrone allows you to target users based on how they interacted with your store (visited your website, added a product to the cart) or even by RFM segmentation. All groups are refreshed every time the scenario starts, so you do not have to worry that you will be reaching the same people every time. You just need to know who you want to target, regardless of how advanced that segmentation might be, and edrone will allow you to do that with just one click!
Platform — Where your ads will be displayed (e.g. Facebook, Instagram). In this case, however, "the more the better" does not apply. Just like segmenting an audience, it is also important to understand that each platform has different user bases, who have different interests and behaviors. edrone determines the best placements for each campaign according to its target audience in order to maximize results.
Age — The age group of people to whom the ad will be displayed. edrone analyses your customers and will display ads to people within the age group that has the highest chance of converting into sales. This ensures your budget is used as efficiently as possible!
Optimization — edrone optimizes your ads depending on your store's traffic and transactions volumes.
Devices — Some scenarios are prepared with mobile first in mind, while others work in such a way that the ads will be displayed on the device where the conversion rate or CTR is higher.
Gender — Ads targeted at people of a specific gender.
Fanpage Audience — Some scenarios use your Fanpage as a reference for targeting, e.g. ads can be shown to people who follow you, or even their friends.
Audience — Whether the ad will be directed to a new audience or to people who have already had contact with your brand.
Type of displaying — Most scenarios use a standard bidding strategy, but in some cases an aggressive bidding strategy (e.g. Double Frequency) is useful, for example during competitive and time-constrained campaigns like Black Friday.
Language — If you want to target ads to people using a specific language, pay attention to this place. Some scenarios are dedicated to specific languages.
Capping — When displayed too often, an ad may tire or even irritate the recipient, which will make your brand be perceived less positively. If your ad is likely to be shown too many times to the same person, our algorithm will block it. You will find information about the limit of views per person in the Reports.
When it comes to frequency cap, what does “no” mean?
It means that there are no restrictions on the number of times an advertisement is displayed per person.
What do the performance metrics mean?
Reach: The number of people who saw the ad.
Impressions: The number of times your ad was displayed. This number is almost always higher than Reach, since the ads can be shown several times to the same person.
Clicks: The number of clicks on the ad.
CPM: Cost per mile, the cost of a thousand ad impressions.
CTR: Click-through rate. This is the ratio of impressions / clicks, expressed as a percentage. A high value means the ad was engaging for the audience.
CPC: Cost per click. The average cost for every click on the ad.
ATC: Add to cart. The number of baskets generated by the ad.
CATC: Cost per add to cart. The average cost of generating one basket.
ROAS: Return on ad spend. This is your ads' ROI, the ratio that determines the revenue generated by every dollar you spent in your advertising budget. For example, if your ROAS is 16.68, it means that you earned $ 16.68 for every $ invested on your ads.
Orders: The number of orders attributed to the ads.
Orders Value: The value of the orders attributed to the ads.
CPS: Cost per sale. The average cost of generating an order.
Budget: The media budget invested so far, as well as the target budget.
Need more help?
If you have any further questions about Facebook Ads, please do not hesitate to contact us at email@example.com