Web Layers are an engaging on-site feature filling the gap between pop-ups and containers (such as our Marketing Machine).

Web Layers are not pop-ups, therefore they will not be blocked by pop-up blockers. Thanks to this feature, your online store becomes even more interesting!


What exactly are WebLayers?

Web Layers (a.k.a. Flyers, Banners) are on-site elements displayed on specific pages and targetting a specific audience upon being triggered by a user's action or a preset time-trigger.

This feature engages the end-users upon the desired action according to the needs of your marketing strategy. You can set up your design separately for mobile and desktop devices.

Just like pop-ups, they come in three types:

  • Welcome Web Layer (presented when a user enters the website)

  • Exit Web Layer (presented when a user's cursor moves toward the button that closes their navigation tab)

  • Action Web Layer (presented when a user takes a specific action, e.g. adding a product to cart)

Wherever you want them...

  • 11 different positions available

  • They are executed using HTML/CSS/Javascript

  • Banners don't block onsite activity – the area outside the Web Layer is still active so the customer journey isn't interrupted

  • You can use edrone tags within Web Layers in the way you use them elsewhere in the platform

... whenever you need them...

Displaying rules cover a variety of triggers, events, and factors:

  • URL Address

  • Screen Size

  • Client Subscription Status

  • Action Type

  • HTML Element

  • Date Based (includes time)

You can easily manage display rules using the Drag'n'Drop editor:

  • Any number of inputs and gates

  • AND & OR boolean operators

  • Boolean rules arrangement are available on two levels

... in whatever way you decide to use them!

Going beyond traditional pop-ups with the monocolored, dull background, Web Layers allows you to customize a design of the banner that will make sure it fits your eCommerce perfectly. You can customize:

  • In / Out Animation

  • Body (Width; Roundness; Borders)

  • Background (Plain; Gradient; Image & Animation)

Items (Input Field; Button; Plain Text; Checkbox; Image; Spacer) are also fully customizable:

  • Align

  • Margin, padding

  • Color, copy


The 3 different types of Web Layers

1) Overlay Beams

Overlay Beams appear on the additional layer, covering part of the webpage. While scrolling, it follows the viewer (stays in the same spot on the window) until it gets closed. You can choose the top or bottom position.

Commonly used for:

  • Time-limited offers

  • Subscription campaigns

  • Cross-selling

  • Urgent marketing actions

2) Beam Stripper

In this mode, the banner appears on the top or bottom of the page as an integral part of it. The bar isn't covering any content of the page. It extends the page itself, adding the required space (until it gets closed).

Commonly used for:

  • Announcements

  • Seasonal communication (Holidays, Events, sales)

  • Cross-selling / Up-Selling

  • Sales actions

3) Folded Slider

The banner is folded and attached to the left/right side of the page with the main Call To Action on it. It opens when it is clicked, presenting its content.

Folded slider acts the same way as Overlays (they stay in the same position while the page is scrolled).

Commonly used for:

  • Tips & Insights

  • Cross-selling

  • New collections drops

  • Premieres

  • Rotating discounts


Web Layers are not intended to replace our (also amazing) Advanced Pop-up, but instead to complement it. eCommerces can now benefit from this seamless feature that allows your user to continue their shopping session while your banners are still right there in front of his eyes.

Do you want to learn how to properly create and activate your Web Layers?Check it out in this link and get ready to surprise your customers!


Need more help?

If you have any further questions about what Web Layers are, please do not hesitate to contact us at hello@edrone.me


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