An engaging on-site feature filling the gap between pop-ups and containers (such as our Marketing Machine).

Web Layers are not pop-ups. Therefore, they will not be blocked by pop-up blockers. Thanks to this feature, the e-shop website becomes even more interesting.

What exactly are WebLayers?

Web Layers (a.k.a. Flyers; Banners) are on-site campaigns displayed on specific pages of the website to a specified audience upon being triggered by a user's action or a preset time-trigger.

This feature engages the end-users upon the desired action according to the needs of your marketing strategy.

  • You can set up design separately for mobile and desktop devices.

Just like pop-ups, they come in three types:

  • Welcome Web Layer
  • Exit Web Layer
  • Action Web Layer

Wherever you want them...

  • 11 different positions available
  • They are executed using HTML/CSS/Javascript
  • Banners don't block onsite activity – the area outside the web layer is still active so the customer journey isn't interrupted
  • You can use edrone tags within Web Layers in the way you use them elsewhere in the platform

... whenever you need them...

Displaying rules cover a variety of triggers, events, and factors:

  • URL Address
  • Screen Size
  • Client Subscription Status
  • Action Type
  • HTML Element
  • Date Based (includes time)

You can easily manage display rules using Drag'n'Drop editor:

  • Any number of inputs and gates
  • AND & OR boolean operators
  • Boolean rules arrangement are available on two levels

... in whatever way you decide to use them!

Going beyond traditional pop-ups with the monocolored, dull background, Web Layers allows you to customize a design of the banner that will make sure it fits your eCommerce perfectly. You can CUSTOMIZE:

  • In / Out Animation
  • Body (Width; Roundness; Borders)
  • Background (Plain; Gradient; Image & Animation)

Items (Input Field; Button; Plain Text; Checkbox; Image; Spacer) are also fully customizable:

  • Align
  • Margin, padding
  • Color, copy

The 3 different types of Web Layers

1) Overlay Beams

Overlay Beam appears on the additional layer, covering part of the webpage. While scrolling, it follows the viewer (stays in the same spot on the window) until it gets closed. You can choose the top or bottom position.

It's commonly used for:

  • Time-limited offers
  • Subscription campaigns
  • Cross-selling
  • Urgent marketing actions

2) Beam Stripper

In this mode, the banner appears on the top or bottom of the page as an integral part of it. The bar isn't covering any content of the page. Alternatively, it extends the page itself, making the required space (until it gets closed).

It's commonly used for:

  • Announcements
  • Seasonal communication (Holidays, Events, sales)
  • Cross-selling / Up-Selling
  • Sales actions

3) Folded Slider

The banner is folded and attached to the left/right side of the page with the main Call To Action on it. Upon clicking unfolds, presenting its content.

  • Folded slider acts the same way as Overlays (stays in the same position, while the page is scrolled.)

It's commonly used for:

  • Tips & Insights
  • Cross-selling
  • New collections drops
  • Premieres
  • Rotating discounts

They did not come to substitute our also amazing Advanced Pop-up but instead to complement it. eCommerces can now benefit from this seamless feature that allows your user to navigate while your banners still hang there in front of his eyes.

Do you want to learn how to properly create and activate your Web Layers? Please check it out in this link and then be ready to surprise your customers.

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