The edrone system enables you to easily create highly effective ad campaigns in Facebook and Instagram.

If you're looking for more information on how to create Facebook Ads campaigns in edrone, click here.

If you're looking for more information on how to integrate edrone with Facebook Business Manager – which is required in order to create Facebook Ads – click here.

In this article, we will focus on how to analyze your advertising reports in edrone.


How to analyze Facebook Ads reports in edrone

To begin, go to ADVERTISING > SOCIAL ADVERTISEMENT. You will find all of your current and previous campaigns.

If you have several campaigns, it is possible to filter them by status. To do that, open the drop-down menu and select the desired status:

Hover your mouse over each campaign and click the SEE REPORT button.


A Reports box will appear below with some important information:

The sales funnel will show you how the campaign is performing on each step:

  • How many users saw the ad (Reach)

  • How many users clicked on the ad (Clicks)

  • How many products were added to the cart after clicking on the ad (Add to cart)

  • How many orders were generated by the ad (Orders)

On the right you will find information on how much time is left until the end of the campaign – if it's still ongoing, of course, otherwise it will show 0 : 0 : 0 – and below that will you be able to write down your observations and notes about the campaign.

Scrolling down, in this same section, you will also see an overview of your campaign's settings, a preview of your ad, and a See on Facebook button that will take you directly to your ad on Facebook, where you'll see the ad along with all its reactions and comments. Respond to them and help customers complete their purchases!

Now let's move on to a more advanced analysis:

This box will show your campaign's status, campaign type, start and end dates, and main performance metrics:

  • Reach: The number of people who saw the ad.

  • Impressions: The number of times your ad was displayed. This number is almost always higher than Reach, since the ads can be shown several times to the same person.

  • Clicks: The number of clicks on the ad.

  • CPM: Cost per mile, the cost of a thousand ad impressions.

  • CTR: Click-through rate. This is the ratio of impressions / clicks, expressed as a percentage. A high value means the ad was engaging for the audience.

  • CPC: Cost per click. The average cost for every click on the ad.

  • ATC: Add to cart. The number of baskets generated by the ad.

  • CATC: Cost per add to cart. The average cost of generating one basket.

  • ROAS: Return on ad spend. This is your ads' ROI, the ratio that determines the revenue generated by every dollar you spent in your advertising budget. For example, if your ROAS is 16.68, it means that you earned $ 16.68 for every $ invested on your ads.

  • Orders: The number of orders attributed to the ads.

  • Orders Value: The value of the orders attributed to the ads.

  • CPS: Cost per sale. The average cost of generating an order.

  • Budget: The media budget invested so far, as well as the target budget.

  • Orders: The number of orders generated by the campaign.

One final tip: how to analyze results

Of course, we will always want to achieve the best possible numbers across all metrics, but this rarely happens. Most of the time, there will be a trade-off between metrics according to your campaign goals, budget, and even your target audience. Therefore, you need to analyze your results taking into account:

  • The campaign's goals: What did you want to achieve with this campaign? For example, if your goal was to reach as many people as possible, a large number for reach would be the desired outcome, while a low number of orders would still be acceptable.

  • Your own previous results: Did a similar campaign perform better or worse in the past? What factors could have led to this difference in results?

  • The campaign's settings: If your Cost per Click was too high, maybe it was because there were a lot of competitors fighting to reach the same target audience. You could try reaching a broader audience next time. Likewise, if your CTR is too low, maybe your ads weren't compelling enough – try changing the image, copy, or reaching a narrower target audience.

To optimize your ads performance, follow the same steps as you would in order to optimize your other Online Marketing activities: test, measure, adjust, and repeat.

Keep up the good work!


Need more help?

If you have any further questions about Facebook Ads reports, please do not hesitate to contact us at hello@edrone.me


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