We have already written a lot about POP-UPs. For some people, it's just something annoying; for others, it’s the best way to build a subscriber base.

Would you like to run POP-UPs on your website but you still don’t know exactly which settings to choose and how it should look like? 

So it’s time to learn from your peers - other edrone clients, get inspired, and create your perfect POP-UP!

With edrone you can create Welcome Pop-ups, Exit Pop-ups, and Action Pop-ups

  • Welcome Pop-up will be displayed to your visitor after (you choose the delay) your page is fully loaded. 
  • Exit Pop-up will be displayed immediately after your visitor directs his mouse cursor to leave your page (so it is only available for desktops).
  • Action Pop-up will be displayed in the case your visitor takes one of the two actions: 1) add a product to his cart; or 2) subscribe to your newsletter. 

Visual attractiveness - BEAUTY - is definitely an important element of POP-UPs, therefore, you should also remember to configure your settings correctly. 

Below you will find some real examples of Pop-ups, prepared from some of our clients. Note that a Pop-up doesn’t have to be an annoying pop-up window but instead a well-thought-out element that ‘decorates’ your website and drives your business!

[Quick Glossary: PERIODICITY - the frequency with which the pop-up will be displayed for a visitor that has already seen it. DELAY - how long it will take for the pop-up to be displayed after the visitor enters your store and the page is fully loaded. RULES - a set of prerequisites in order to the pop-up to be displayed.]

NATINATI

Exit Pop Up

Periodicity: 3 days

Rules: a) Screen type: desktop; b) It won’t be displayed to subscribers.

BORGIO 

Welcome Pop Up

Periodicity: 1 day.
Delay
: 10 seconds.

Rules: a) Screen type: desktop; b) It won’t be displayed to subscribers; and c) It won’t be displayed on the cart page.

BIZUU

Welcome Pop Up

Periodicity: 1 day.
Delay
: 10 seconds.

Rules: a) Screen type: desktop; and b) It won’t be displayed to subscribers.

ISPRZET

Exit Pop Up

Periodicity: 1 day.
Delay
: 10 seconds.

Rules: a) Screen type: desktop; b) It won’t be displayed to subscribers; c) It won’t be displayed on the login or registration page; and d) It won’t be displayed on the checkout page.

CUPSELL

Welcome Pop Up

Periodicity: 7 days.
Delay
: 30 seconds.

Rules: a) Screen type: desktop; b) It will also be displayed to subscribers; and c) It will only be displayed on the homepage (cupsell.pl).

The most common clients’ settings:

1. Screen size: “IS - Desktop” (when the pop-up is created for desktop).

2. Screen size: “IS - Phone” (when the pop-up is created for mobile).

3. User Subscription Status: “IS NOT - subscribe” (when you use  this setting, you can be sure that a pop-up inviting your visitors to subscribe to your newsletter will not be displayed to those already subscribed).

4. URL Address: you can set a specific page on which your pop-up should or should not be displayed. For example:
a) display
on any page in which its URL contains the word “category”; or b) do not display on a page in which its URL contains the word “discount”.

Summary:

  1. Don’t use pop-ups in too many places.
  2. Don’t let them show up too often.
  3. Adjust the display time so that your pop-up doesn’t display too fast or too late. On the one hand, your visitor needs some time to get acquainted with your website but, on the other hand, you know he won’t be long… he will leave soon. So as you’ve noticed, the most common settings our clients use, with respect to the pop-up DELAY, is 10 seconds.
  4. Get your visitor's attention! Let your pop-up be visually attractive but not extravagant. Make sure your visitors won’t close it immediately but instead they will read it - they will read your entire message! 
  5. Pop-ups should not contain too much information. 
  6. It is a good practice to offer a discount in exchange for subscribing to the newsletter.
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